About
Iberian Prime operates as a senior market entry, representation and commercial growth advisory for travel, aviation and hospitality brands entering or scaling across the Iberian Market.
The advisory is grounded in direct GSA-side experience, aviation and hospitality market development, trade activation, partner engagement and commercial execution across Portugal and Spain.
Founder-led and selectively structured, Iberian Prime operates as an extension of your commercial and market strategy function in Iberia, connecting strategic clarity with practical market traction.
Leadership
Helena Lobo
Founder & Strategic Advisor
Helena Lobo leads Iberian Prime as a founder-led strategic advisory focused on market entry, representation and commercial growth across the Iberian Market.
With a background spanning aviation, tourism, hospitality and GSA-side commercial development, she supports international brands navigating market positioning, partner activation and structured commercial expansion across Portugal and Spain.
Her experience includes airline representation, travel trade activation, market development and cross-border commercial coordination within highly relational and fragmented operating environments.
Iberian Prime operates through selective mandates focused on practical execution, commercial clarity and measurable market traction.
Deliberately focused. Strategically selective. Execution-driven.
Editorial Insights
HL | HIGH LATITUDE
Market Intelligence from Iberia
HL | HIGH LATITUDE is the editorial intelligence platform developed within Iberian Prime to analyse structural transformation across travel, aviation, connectivity and commercial execution in Iberia.
The publication focuses on five strategic pillars:
Access
Execution
Viability
Resilience
Market Intelligence
Each analysis combines market observation, operational logic and commercial interpretation grounded in real industry dynamics.
