Founder Perspective
HL | HIGH LATITUDE
Market Intelligence from Iberia
Helena Lobo is a senior market advisor specialised in market entry, representation and commercial growth across travel, aviation and hospitality in Iberia.
Her work combines GSA-side commercial experience, trade activation and on-the-ground market execution with continuous analysis of connectivity, distribution dynamics and commercial performance across Portugal and Spain.
Through IBERIAN PRIME | Market Entry & Commercial Growth, she operates as an extension of international brands’ commercial and market strategy function in Iberia, supporting local market presence, commercial acceleration and structured growth execution.
Founder Perspective
HL | HIGH LATITUDE is the editorial intelligence platform developed within IBERIAN PRIME | Market Entry & Commercial Growth to analyse structural transformation across travel, aviation, tourism connectivity and commercial execution in Iberia.
The publication focuses on five strategic pillars:
Access
Execution
Viability
Resilience
Market Intelligence
Each analysis combines market observation, operational logic and commercial interpretation grounded in real industry dynamics rather than generic tourism commentary.
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